Archive for April, 2009

Charity Dinner on 26 April for recovered lepers village @ China Hotel, Guangzhou.

Monday, April 13th, 2009

I would like to invite everyone to a charity dinner organised by Malaysian Association in Guangzhou (MAG) and Guangzhou Singapore Club (SingClub) to raise funds for recovered lepers in Guangdong, China.

Leprosy China

Date: Sunday, 26 April 2009
Time: 7pm
Cost: RMB 300/- for individuals, RMB 3,000/- for corporate tables.

Singclub and MAG, with guidance by Handa (an NGO, Not-for-Profit organisation focused on helping recovered lepers in PR China, www.handa-idea.org) have visited a Recovered Lepers’ Village on March 21, 2009. These recovered lepers, who are mainly in their golden years, are living on islands with very limited exposure to the outside world due to their aged bodies and extremely limited funds. These are the people who live close to us, but forgotten by society and live with barely satisfactory conditions.

With the hands-on experience and direct interaction with the recovered lepers, we felt the need to do more to help the less fortunate.

We are organising a Charity Dinner on 26th of April, 2009 at China Hotel, (a Marriott Hotel) in Guangzhou. Each entrance ticket is modestly priced at RMB300/-; a full course Chinese dinner will be served together with performances such as magic show, Kung Fu Martial Arts display, Hip Hop dance and an inspiring performance by our recovered friend. And as always, there will be free flow Tiger Beer and Murphy’s Stout.

We also have Corporate Tables, each priced at RMB3,000/- Your company logo will be printed on the stage’s backdrop with mention from the emcee of the night. This dinner is expected to gain attention and participation from local and expatriate executives and entrepreneurs from the business community in Southern China.

The purpose of the Charity Dinner is to raise funds for the recovered lepers village. The utilisation of funds is transparently elaborated here:

1. Protective Shoes
Quantity: 2,500
Unit cost: RMB 52
Total funds needed: RMB 130,000/.

2. Normal Wheelchairs
Quantity: 10
Unit cost: RMB 550
Total funds needed: RMB 5,500/.

3. Customised Wheelchairs
Quantity: 10
Unit cost: RMB 3,500
Total funds needed: RMB 35,000/.

4. Walking sticks
Quantity: 20
Unit cost: RMB 150
Total funds needed: RMB 3,000/.

The total funds needed is RMB173,500/-. We are far behind the total funds from entrance receipts alone.Hence, on the night, there will be auctions of paintings by recovered lepers and some other valuable items.

Let us do our best to help. By just coming to the dinner, you will help a group of forgotten and less fortunate senior citizens, most of whom deserve a pair of new shoes.

We hope to see you on the night. Do feel free to invite your friends, colleagues and loved ones to join us for a night to understand, relflect and do good.

Thank you.

Yours truly,

Yu Junde (JD) on behalf of Andrew Ang, President of Guangzhou Singclub

For further enquiries or ticket/table booking, kindly contact Andrew directly at + 86 13926402360 or via email at aangch@126.com

Getting 3 quotations is not a business innovation that will help your company thru the crisis!

Thursday, April 2nd, 2009

In this challengingly slow economic climate, I’d like to offer some of my own insight, alternative to the traditional cost cutting or increased procedural measures (like getting a mandatory 3 quotations from suppliers/vendors) that companies have been known to adopt.
 
1. Innovate! Explore partnerships and revenue/profit share business models
We (especially expats from wealthier countries/cities) didn’t come all the way here to do business by charging our higher-than-china hometown rates.

We came here for the tremendous market size and potential.

Especially so in this climate, business owners have even more stringent development budgets. So instead of charging a consulting service to a company who selling stuff in the chinese market, explore partnerships and reap shared rewards in bulk.

I’m sinking my teeth into this myself. Currently I’m doing this with a number of medium/big companies. It keeps me really dedicated and engaged and ever-hopeful of realising my ambitions.

 
2. Innovate! New channels of publicity and distribution
Century ago, the telephone and telegraph changed the way we communicate. Then came along TV and little websites.

In 2009, we have Facebook. and Ningsites and the like.

Social Media and Internet marketing are very wide-reaching and effective forms of communication and engagement. It’s not just about putting up ads on social networking sites. It’s about engaging people, creating conversation, generating BUZZ!

See these 2 very well written resources:
- Social media stands out at Tattoo Show
- Social Media ROI

And this is not exclusive to snobby consultants.
Web 2.0 Social Media is for eeeeevvvveryoonneee.

(albeit at a price..)

There’s a workshop coming up next week in Guangzhou, China. Speakers include an top Alibaba/Xiaonei executives and very influential PR and social media experts. Here’s more details. 
 

PR 2.0 Social Media Optimisation Workshop in Guangzhou Apr 8th

Thursday, April 2nd, 2009

I’m part of the organising team for a Social Media PR 2.0 Workshop in Guangzhou on Apr 8th.

->RSVP with me junde@culturefishmedia.com to get a favourable price

->Guest Speakers

Alvin Chiang, former executive in Alibaba, Netease; current CMO of Oak Pacific Interactive Group that runs the largest Social Network in China, Xiaonei.com

Brian Solis, author of Social Media Manifesto, the Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

Des Walsh, the author LinkedIn for Recruiting and Seven Step Business Blog, business coach and social media strategist.

David Li, application developer of the most popular Facebook applications such as Growing Gifts and Hatching Eggs, has been involved in social media for more than 10 years and has built several social networks sites.

Omniture, a representative from Omniture–a world leading search management, online digital optimization, web analytics provider.

->This workshop is attended by:

- PR and marketing professionals
- CSR directors
- HR Personnel
- Online Marketers
- NGO/NPO leaders
- Senior executives
- IT executives

This is the second conference. The first was held on 24 March and was sold out.

For more details, check out event flyers here
or the official website: http://online-digital-marketing.com

->RSVP with me junde@culturefishmedia.com
to get a favourable price

For friends who are flying in from Singapore (or any part of the world for that matter) just for this, I’ll give you a very friendly discount for all your trouble and support. I’ll even arrange your accomodation! and bring you to ktv!