Archive for the ‘Web’ Category

$30 for 2100+ Twitpic views, first liner news mention and 1 interview

Thursday, June 4th, 2009

crabbird

I spent $30 on 3 iStockphotos, put together the little picture above, and got

I think that makes me the Most Retweeted Singaporean Web Consultant in China for a single message.
 
A Simple 3-step lesson here:

  1. Stay tuned to hot news, and respond fast!
  2. Think of alternative/lighthearted ways to present the message/views.
  3. Be visible to influential tweeters. Make sure they catch it. Post when you see they’re online and tweeting

 
Ok, so What about the Crab? and Bird?
Here’s the background:

The Bird - It’s the Twitter mascot.

The Crab - It’s actually a River Crab, though this one managed to climb atop the tree.
In China, whenever a website is been blocked, or comment/essay deleted, Chinese netizens comment that it has been “harmonized” (和谐 pronounced he xie). The River Crab’s literal Chinese translation, 河蟹 (he xie) bears the same pronunciation as 和谐 (harmonization). Hence the River Crabs are a non-sensitive alternative in online Chinese discourse.

I must also admit that I didn’t not draw the image by hand. I simply bought 3 images worth $30 on iStockphotos, then pieced them together on Photoshop. It was a little painful at first, to fork out $30 on these little illustrations. But from the response I got, I think it money well spent.

I consider this my first viral media success (although GZFreeze was also a minor success). Hope there’s more to come!
 
 

River crab got the Bird

Tuesday, June 2nd, 2009

crabbird

Web Wednesday Guangzhou Highlights: May 09 Catalyst Night!

Sunday, May 31st, 2009

I hosted and presented at Web Wednesday Guangzhou last week at The Paddy Field Irish bar in Guangzhou. (The founder of Web Wednesday Guangzhou, Lonnie Hodge was away on faculty duty in Suzhou, so he asked and naturally, I agreed)

Join our Web Wednesday Guangzhou Facebook Group!

The theme was Catalyst Night, (something like Barcamp, except we didn’t call it Barcamp). We sent out an open invite to anyone who has a idea to pitch, a business to talk about, or just anything they wish to communicate, and it doesn’t have to be the usual web/tech set meal. This was something different from the usual Web Wed GZ lineup, which was to invite VIP speakers to talk about hot Internet/Digital Media topics.

Web Wednesday Guangzhou audience at The Paddy Field

Web Wednesday Guangzhou audience at The Paddy Field


It was an appropriately-sized crowd and if I remember right, we had folks from China, Singapore, Malaysia, Hong Kong, Germany, America and Canada spread across all industries.

Here are the highlights:

Jeff Lyndon (Humble Gaming, Hong Kong)

Jeff Lyndon at Web Wednesday Guangzhou

Jeff Lyndon at Web Wednesday Guangzhou

Jeff Lyndon a Hong Kong government nominated Pioneer of the HK Digital Entertainment industry. He introduced our audience to the latest trends in mobile gaming. He spoke about the 2 eras of mobile game development which he coins “BA” and “AA”, which stands for “Before Apple” and “After Apple”. He elaborated about how the App Store revolutionalised the mobile game distribution industry. Now, any small-time mobile game development company can jump onboard the App Store and with get the word out with appropriate SEO and Social Media publicity. He also runs a iPhone game development company in Guangzhou.

 
Billy Hwang, Adeh DeSandies (Kudelabs, Guangzhou)

Billy Huang, PRDGuide.com

Billy Huang, PRDGuide.com

Adeh DeSandies, FriendsMap.net

Adeh DeSandies, FriendsMap.net

Billy Hwang and Adeh DeSandies from Kudelabs presented PRDGuide.com and FriendsMap.net respectively. Adeh also left a good early impression by enthusiastically greeting the crowd in mandarin.

PRDGuide.com provides over 1000 train, bus, and boat schedules between Hong Kong, Guangzhou, Dongguan, and other cities in the greater PRD region.

FriendsMap.net helps users visualize where your contacts are located on the globe. We use data that is published through services like Facebook and Twitter to build a map of your friends.

 
Sally Ho (Malaysia)
Sally Ho (photo unavailable because our photographer was at that moment stuck in the Guangzhou holiday eve jam) presented her research plans for the medical tourism industry in Malaysia, as a cost-effective medical tourism location. She is looking to spread awareness of such a market, and also looking for partners and investors.

 
Can Chan (Guangzhou)

Can Chan, Minnovate Advertising

Can Chan, Minnovate Advertising

Can Chan introduced his company, GZ Minnovate Advertising Company as the video content providers. They produce videos for online as well as offline publications.

 
Cecilia Li (Guangzhou)
Cecilia Li, our official Web Wednesday Photographer is also a full time photographer and artist by day. She gave us a simple account of her photos and motivations.

 
Rex Huang (Techsailor, Singapore & Guangzhou)

Rex Huang, Techsailor.com

Rex Huang, Techsailor.com

Rex Huang from Techsailor (from Singapore and Guangzhou) presented their latest product, Jujuya (聚聚呀!)

Jujuya is a platform that enables anyone to create their online vertical social networks. This platform is targeted at the Chinese market.

 
Fidia Lim (Singapore)

Fidia Lim, GrandElitia.com

Fidia Lim, GrandElitia.com

Fidia Lim from Singapore talked about her company, Grand Elitia who does business and networking for the “Young, Single and Loaded” audience.

 
Junde Yu (Singapore)

Yu Junde, Web Consultant & Communications Consultant in China

Yu Junde, Web Consultant & Communications Consultant in China

As for me, I spoke about Web Wednesday Guangzhou for the sake of all the new faces I brought along. I spoke about how we have moved from being a geek convention, with the help of other prominent speakers from the PR and news industries. It’s not so much of a “Digerati” convention, but more of how the “Digerati” among us, and professionals from other industries, can help each other with innovation, and synergy.

 
GZ Web Wed One year anniversary in June 2009!
We’re happy to announce that We’ll be having our first (one year) anniversary party next month on 17th June. Stay tuned for updates. And of course, you can also:

Join our Web Wednesday Guangzhou Facebook Group!

 
Special Thanks to Pietro Mincuzzi, who rescued us from technical fault by dismantling, soldering and reassembling the projector cable. Pietro runs a HM Wizard, a software consulting company, as well as a private Italian kitchen in Guangzhou.
 

Getting 3 quotations is not a business innovation that will help your company thru the crisis!

Thursday, April 2nd, 2009

In this challengingly slow economic climate, I’d like to offer some of my own insight, alternative to the traditional cost cutting or increased procedural measures (like getting a mandatory 3 quotations from suppliers/vendors) that companies have been known to adopt.
 
1. Innovate! Explore partnerships and revenue/profit share business models
We (especially expats from wealthier countries/cities) didn’t come all the way here to do business by charging our higher-than-china hometown rates.

We came here for the tremendous market size and potential.

Especially so in this climate, business owners have even more stringent development budgets. So instead of charging a consulting service to a company who selling stuff in the chinese market, explore partnerships and reap shared rewards in bulk.

I’m sinking my teeth into this myself. Currently I’m doing this with a number of medium/big companies. It keeps me really dedicated and engaged and ever-hopeful of realising my ambitions.

 
2. Innovate! New channels of publicity and distribution
Century ago, the telephone and telegraph changed the way we communicate. Then came along TV and little websites.

In 2009, we have Facebook. and Ningsites and the like.

Social Media and Internet marketing are very wide-reaching and effective forms of communication and engagement. It’s not just about putting up ads on social networking sites. It’s about engaging people, creating conversation, generating BUZZ!

See these 2 very well written resources:
- Social media stands out at Tattoo Show
- Social Media ROI

And this is not exclusive to snobby consultants.
Web 2.0 Social Media is for eeeeevvvveryoonneee.

(albeit at a price..)

There’s a workshop coming up next week in Guangzhou, China. Speakers include an top Alibaba/Xiaonei executives and very influential PR and social media experts. Here’s more details. 
 

PR 2.0 Social Media Optimisation Workshop in Guangzhou Apr 8th

Thursday, April 2nd, 2009

I’m part of the organising team for a Social Media PR 2.0 Workshop in Guangzhou on Apr 8th.

->RSVP with me junde@culturefishmedia.com to get a favourable price

->Guest Speakers

Alvin Chiang, former executive in Alibaba, Netease; current CMO of Oak Pacific Interactive Group that runs the largest Social Network in China, Xiaonei.com

Brian Solis, author of Social Media Manifesto, the Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

Des Walsh, the author LinkedIn for Recruiting and Seven Step Business Blog, business coach and social media strategist.

David Li, application developer of the most popular Facebook applications such as Growing Gifts and Hatching Eggs, has been involved in social media for more than 10 years and has built several social networks sites.

Omniture, a representative from Omniture–a world leading search management, online digital optimization, web analytics provider.

->This workshop is attended by:

- PR and marketing professionals
- CSR directors
- HR Personnel
- Online Marketers
- NGO/NPO leaders
- Senior executives
- IT executives

This is the second conference. The first was held on 24 March and was sold out.

For more details, check out event flyers here
or the official website: http://online-digital-marketing.com

->RSVP with me junde@culturefishmedia.com
to get a favourable price

For friends who are flying in from Singapore (or any part of the world for that matter) just for this, I’ll give you a very friendly discount for all your trouble and support. I’ll even arrange your accomodation! and bring you to ktv!